About Us
Delivering quality, innovation, and trust —empowering businesses with reliable products and lasting partnerships.
ABOUT US
SAR International General Trading LLC
SAR International General Trading LLC, based in Dubai, is a leading distributor and brand developer in the food and non-food sectors, renowned for its quality and reliability. Committed to excellence, SAR partners with global brands to bring high-quality products to the UAE market, while also creating its own signature brand, Fangor, known for innovation and consumer trust. With a strong focus on market insights and strategic growth, SAR consistently delivers value and quality to its customers, setting a high standard in brand distribution across the region.
Our Mission
Delivering high-quality, reliable products and innovative solutions to meet customer needs with excellence and value across the UAE.
Our Values
To be a leading distributor, fostering innovation, sustainability, and strong partnerships while delivering exceptional value to customers and communities.